Our History
THE ORIGINS
"Velluto" is Italian for velvet. It is a luxurious and renowned fabric. Although it originates from the Orient, it was its introduction to Italy, particularly among the royal nobility, that gave it its prestige. Becoming a symbol of refinement, power, and timeless elegance, it found its way to France, to Lyon, where its production was modernized. It is this heritage that we wish to revive through our boutique, where each piece we offer is intended to carry Italian know-how and French elegance.
OUR VISION
At Velluto, we believe that elegance should never be sacrificed for the sake of trend. We are committed to offering you exceptional pieces you won't see anywhere else, thanks to a seamless, inspiring, and refined shopping experience, just like our creations. We also welcome your feedback and suggestions, because it's your opinion that drives us to surpass ourselves.
OUR PRIDE
Every piece you discover in our boutique is the result of a meticulous selection, guided by our passion for style, quality, and authenticity. From design to choice of materials, to its place in your wardrobe, we pride ourselves on offering you an experience that's as pleasant as it is thoughtful—all at fair and affordable prices.
OUR COMMITMENTS
At Velluto, we believe in fashion that doesn't just look good, but feels good too. We aim to offer versatile clothing that makes you feel confident and comfortable, whether at the office or on a night out. We strive to choose the best materials and create designs that last. We only work with collaborators who are passionate about textiles, and our partner ateliers dedicate all their expertise and countless hours of work to crafting your next favorite piece.